For the first time in history, podcast listenership has edged out traditional AM/FM radio among Americans aged 13 and older, according to the latest data from Edison Research’s Share of Ear survey. As of late 2025, 40% of the population now favors podcasts over radio, which holds a 39% share.
A Decade of Rapid Growth
This shift represents a major turning point in audio consumption. Just ten years ago, in 2015, the landscape was drastically different. Radio dominated with 75% reach, while podcasts barely registered at 10%. The 1% difference today may seem small, but it symbolizes a fundamental change in how people consume spoken-word audio.
Why This Matters
The rise of podcasts isn’t just about numbers; it’s about changing habits and accessibility. Podcasts offer on-demand listening, niche content, and a more intimate connection with creators than traditional radio. This shift reflects broader trends in media consumption:
- Fragmentation: Audiences are spreading across more platforms.
- Personalization: Listeners seek content tailored to their interests.
- Convenience: Podcasts fit seamlessly into modern lifestyles.
Edison Research notes that consumers are now engaging with spoken-word audio across a wider range of devices and services, meaning listening is no longer confined to the car or home radio.
The Future of Audio
The competition between podcasts and radio is likely to continue evolving. Radio stations are adapting by launching their own podcasts and streaming platforms. However, podcasts’ inherent flexibility and diverse content library position them for further growth.
This milestone indicates that the audio landscape is being reshaped by consumer demand for choice and control. The future of spoken-word audio will likely be defined by platforms that deliver personalized experiences and cater to increasingly fragmented audiences.
