The annual rush of Black Friday sales is here, and Apple Watches are among the most sought-after tech deals. This year, major retailers are offering substantial discounts, with watches starting at just $129—a record low for many models. While Apple itself offers limited discounts (primarily gift card promotions), third-party retailers like Amazon and Walmart are leading the way with direct price cuts.
Key Deals to Consider
Apple Watch SE (2nd Generation): Currently available for $129 at Walmart, this is the most affordable option for those entering the Apple Watch ecosystem. Despite being an older model, it delivers essential features like sleep tracking, fitness metrics, fall detection, and emergency SOS. This makes it a great gift or entry point for smartwatch beginners.
Apple Watch Series 11: Amazon has the Series 11 on sale for $339, a $60 discount. While not drastically different from last year’s model, the Series 11 boasts a significant battery life improvement, making it ideal for users who prioritize longevity.
Apple Watch Ultra 2: For adventurers and fitness enthusiasts, the Ultra 2 is discounted by $200 at Amazon, bringing the price down to $599. With enhanced durability and extended battery life, it’s a robust choice for outdoor activities. The newer Ultra 3 isn’t currently on sale, but the Ultra 2 remains highly competitive, especially with watchOS 26 compatibility.
Why These Deals Matter
The Market Trend: Apple Watches remain popular, but consumers are increasingly price-sensitive. Black Friday sales capitalize on this by offering discounts on older models as newer versions launch. The price drops aren’t accidental; they’re a calculated move to clear inventory and entice buyers who may have otherwise waited for future discounts.
The Apple Strategy: Apple rarely participates in deep Black Friday discounts directly. Instead, it relies on retailers to drive sales while maintaining brand value. The $250 gift card promotion is a minor incentive compared to the straight price cuts offered elsewhere.
Beyond Apple Watches
While the focus is on Apple Watches, other tech deals are also available:
- Apple AirPods Pro 3: $219.99 (vs. $249)
- Apple iPad 11″ (2025): $274 (vs. $349)
- Sony WH-1000XM5 Headphones: $248 (vs. $399.99)
These complementary discounts make Black Friday an ideal time to upgrade multiple devices.
The Bottom Line: Black Friday 2025 offers significant savings on Apple Watches, particularly for older models. If you’re seeking the lowest prices, third-party retailers are your best bet. The deals are unlikely to improve further before Cyber Monday, making now the optimal time to buy.
