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CES 2026: Samsung, LG, and TCL Dominate the TV Landscape

This year’s Consumer Electronics Show (CES) proved that the future of television isn’t just about one revolutionary technology—it’s a diverse mix of innovation. While RGB (Red, Green, Blue) displays generated significant buzz, Samsung, LG, and TCL continued to push the boundaries of traditional OLED and mini-LED technologies, creating a competitive and exciting market. The show highlighted that RGB isn’t replacing existing standards; it’s becoming another option in a rapidly evolving field.

LG’s Wallpaper OLED: Blending Art and Technology

LG unveiled the W6 Wallpaper TV, an ultra-thin OLED display measuring just 9mm thick. This design allows the TV to mount almost flush against the wall, resembling framed artwork. Unlike Samsung’s Frame TVs (which are about an inch thick), the W6 boasts superior contrast and black levels due to its OLED panel. It also supports a fast 165Hz refresh rate with a 0.1ms response time, making it suitable for gaming. However, it will only be available in 77- and 83-inch sizes.

Amazon is also competing in the art TV space with its Ember Artline QLED Fire TV, priced at $899.99 (55-inch) or $1,099.99 (65-inch), potentially challenging Samsung’s more expensive Frame Pro model.

TCL’s Super Quantum Dot Mini-LED: Pushing Brightness and Color

TCL opted to refine its mini-LED technology with the X11L SQD-mini LED TV. SQD (Super Quantum Dot) utilizes enhanced quantum dot nanoparticles to achieve peak brightness up to 10,000 nits and 100% BT.2020 color coverage. This approach competes directly with RGB by delivering high brightness and perfect black levels simultaneously. TCL’s focus on mini-LED indicates that this technology remains a strong contender despite the emergence of RGB.

Samsung’s Micro RGB: The Future of Big Screens

Samsung debuted its Micro RGB TV, a massive 130-inch display featuring microscopic red, green, and blue LEDs. The R95H model promises exceptional color accuracy (100% BT.2020) and will be available in sizes ranging from 55 to 100 inches. Hisense also showcased its own large RGB panel, the 116-inch 116UXS, which includes a fourth cyan color for expanded spectrum. These large RGB displays signal a shift toward immersive viewing experiences, though price accessibility remains a question for smaller sizes.

Samsung Movingstyle: Portability Redefined

On the opposite end of the spectrum, Samsung introduced the Movingstyle M7, a 32-inch portable 4K touchscreen TV. With wheels and a handle, this wireless display can be easily moved between rooms. It offers three hours of battery life and costs $1,199.99, making it a practical option for flexible viewing in various settings. The concept may seem niche, but it addresses the growing need for adaptable displays in modern lifestyles.

Ultimately, CES 2026 showcased a TV market driven by innovation across multiple fronts. While RGB is gaining traction, established technologies like OLED and mini-LED remain competitive. The diversity of new products from Samsung, LG, and TCL ensures that consumers will have more choices than ever when upgrading their home entertainment systems.

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