Hallmark fans who miss the streamer’s old selection now have a free way to binge their favorite shows. A three-year deal between NBCUniversal’s Peacock and Hallmark ended in May 2025, but the content hasn’t disappeared. Instead, it’s become accessible through a surprising source: public libraries via the Hoopla app.
What is Hoopla?
Hoopla is a digital platform offering free access to movies, TV shows, audiobooks, music, and more—all funded by your local library system. The key to unlocking Hallmark content is its “Hallmark Plus BingePass” feature. This allows users to borrow premium Hallmark titles for seven days at no cost.
This is particularly useful for catching up on popular series like Ride and When Calls the Heart, and it’s all ad-free.
How to Access Hallmark on Hoopla
- Get a Library Card: You’ll need a valid library card and email address. If you don’t have one, sign up at your local branch.
- Create a Hoopla Account: Visit the Hoopla website or download the mobile app to register. Your library card number and PIN may be required.
- Select the Hallmark Plus BingePass: Once logged in, choose the Hallmark Plus BingePass option to start streaming.
Availability and Alternatives
Not all libraries support Hoopla, so verify with your local branch first. If Hoopla isn’t an option, Pluto TV offers a dedicated 24/7 Hallmark channel as another free alternative.
Accessing Hallmark content through Hoopla proves that even after streaming contracts expire, fans can still enjoy their favorite shows without paying extra. This demonstrates the growing role of libraries in providing digital entertainment options.
