Apple is reportedly preparing to overhaul its iPhone lineup with three entirely new designs over the next three years, according to industry leaks. The company is said to be developing a foldable iPhone, a truly bezel-less model, and a modern flip phone—a significant departure from its current design language. These moves come as Apple faces weakening sales in some areas, including its recently launched iPhone Air.
Foldable iPhone: Apple’s Late Entry into a Growing Market
The first major change is expected in 2026 with the introduction of a foldable iPhone. Unlike competitors like Samsung and Google, who have already released multiple foldable devices, Apple has held back. According to the leaks, the iPhone Fold will feature a 7.8-inch creaseless display, folding horizontally like a book. It will include dual rear cameras, Touch ID, and potentially an under-display Face ID sensor.
However, the price is projected to be around $2,000, positioning it as a premium device. This delay suggests Apple is aiming for a more refined product, avoiding early issues with durability and software optimization that have plagued other foldable phones.
Bezel-less Design: A Decade-Long Pursuit Finally Realized
In 2027, Apple plans to launch an iPhone with no visible bezels—the frame around the screen. The design will feature an OLED display that wraps around all four edges of the phone, creating a seamless glass slab. This has been a long-term goal for Apple, with early explorations dating back to the iPhone 6 in 2014. Samsung Display has reportedly been working on the technology since 2023.
This move is considered a natural evolution for Apple, as it aligns with their vision of a minimalist, all-screen device.
Flip Phone Revival: Targeting Style and Convenience
Finally, in 2028, Apple will reportedly introduce a flip-style iPhone, folding vertically like a clamshell. One screen will be functional, displaying AI shortcuts and notifications, while the other will focus on style. The leaks suggest this model may be marketed toward a fashion-conscious audience. While this design has seen a resurgence with devices like the Motorola Razr, Apple’s version could offer a unique take on the retro form factor.
iPhone Air Sales Underperform
These ambitious design changes come as Apple confronts softening sales of its existing products. The iPhone Air, released in September, has reportedly seen weak demand, prompting Apple to drastically cut production. This suggests consumers may be looking for more innovation, and Apple’s new designs could be a response to that trend.
These rumored changes are still unconfirmed, but they highlight Apple’s willingness to explore new form factors while waiting for the right technology. The company appears to be betting on its ability to deliver a superior product in each category, rather than rushing into markets with half-baked solutions.
